Our story

It all begins with with stories my father and grandfather used to tell me as a child. Stories about India's landscapes, its people, its inventions, and the colour that runs through everyday life there. Tales of maharajas and their tigers, of salty lime drinks in the heat, of mythology that felt half-real. It all wove its spell on me early, and it never really let go.

I've been going to India since I was a child, and every time I land, something in me settles. It's a place I feel instantly at ease.

Taigar grew out of that and out of a lifelong love of fabric. It's been a long journey and a steep learning curve, built one working trip at a time. I learned to see cotton the way it's seen in India: the scale of hand block-printing with vegetable dyes, the skill in every tailor's hands. Somewhere in that, the Taigar and the name was born.

Why Taigar? I have always been a terrible speller so it seems to be appropriate to spell it slightly wrong. I have improved slighlty although I am still at risk of a malapropism.

I found my happy place working alongside my colleagues in Jaipur, and together the collection came to life: quality over quantity, thoughtful pieces made in small batches, and made in conditions I could stand behind.

Selling from Cheltenham, I've been lucky to build up customers who keep coming back and it's their comments and suggestions, as much as anything, that have shaped where Taigar has gone. Every trip back to India has only made me more sure I want to keep going.

India's people, its heritage, its history and my love for all of it has only deepened over the years. I'm proud to be a very small part of its story now, and prouder still of what Taigar has become.